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Found the answer from Cedrick Donerlson. You could create a custom field and populate the UTM you need for the leads/contacts through a list import to update the leads/contacts. Once this is done, you can then create a token and add the token to the end of the URL. When the email is sent, it will a...
Hi Devraj Grewal, Actually, when I pulled the email performance report for the winner (Email A), it only showed the results for the test, not the running of the winner. How would I determine the email performance of the send of the winning email?
I was searching for a way to get the results on the winning email. This answered my question. Thanks Devraj Grewal! Very helpful.
You've answered questions in the Champion Program space before. This space has more followers, figured I'd get an answer faster.
Hi All, We have the standard issue (non ABM) of Marketo. We'd like to send an email to two groups of people. We want the main CTA in the email to have one UTM for Group 1 and a different UTM for Group 2. We're using Evergage to view the UTM and display a different form for Group 2. We don't want to ...
Yes, that's exactly what we do.
Cleaning out bad emails! Sirius Decisions has a great list of bad emails you can filter out of your email send list. This will improve your open/click rate and will reduce your likelihood of getting marked as spam.Also, implementing a break up email is a great way to stop emailing the dead leads. Mi...
To combat fake clicks, we implement a filter of clicked in email and visited web page when reporting clicks. This gets rid of all the anti-spam software clicks. More suggestions are here.
Things like Marketo Community come to mind when referencing a great tactic for engagement marketing. I think having a platform for advocates and users to share information is a great way to market. Whether it's through a user group, an online platform, or just a few happy hours a year, creating a se...