Level 9
Joined the community 09-01-2015
Level 9
Houston, TX
Marketing Operations Consultant
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Yes, that's exactly what we do.
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Cleaning out bad emails! Sirius Decisions has a great list of bad emails you can filter out of your email send list. This will improve your open/click rate and will reduce your lik...
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To combat fake clicks, we implement a filter of clicked in email and visited web page when reporting clicks. This gets rid of all the anti-spam software clicks. More suggestions ar...
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Things like Marketo Community come to mind when referencing a great tactic for engagement marketing. I think having a platform for advocates and users to share information is a gre...
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In engagement streams, link to landing pages and use progressive profiling. Chances are you already have all the basic information on them by the time they enter an engagement stre...
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Congratulations All!
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Hi Cori, We just got our new instance and we're starting the migration process soon. I definitely recommend an agency, we're using Elixiter, especially is you have a large tech sta...
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Hi Cheryl Chavez, So, operational emails count towards the email communication limits? I'm trying to confirm...Our limits are set at 3 per 7 days.Group A hasn't received an email ...
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I think one tactic we still use that is pretty dated is engagement streams related to product. We plan to build our engagement streams based on the buyer's journey. Ex. If they are...
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Nooo. I wish this was hyperlinked somewhere on here. So it would have been on my radar to do last night. So, checking the trigger column will allow me to use tokens for those fiel...
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