Amanda_Thomas6

Yes, that's exactly what we do.

Cleaning out bad emails! Sirius Decisions has a great list of bad emails you can filter out of your email send list. This will improve your open/click rate and will reduce your likelihood of getting marked as spam.Also, implementing a break up email is a great way to stop emailing the dead leads. Mi...

To combat fake clicks, we implement a filter of clicked in email and visited web page when reporting clicks. This gets rid of all the anti-spam software clicks. More suggestions are here.

Things like Marketo Community come to mind when referencing a great tactic for engagement marketing. I think having a platform for advocates and users to share information is a great way to market. Whether it's through a user group, an online platform, or just a few happy hours a year, creating a se...

In engagement streams, link to landing pages and use progressive profiling. Chances are you already have all the basic information on them by the time they enter an engagement stream. This is an easy way to collect more information on a lead, and they will be happy they don't have to constantly fill...

Congratulations All!

Hi Cori, We just got our new instance and we're starting the migration process soon. I definitely recommend an agency, we're using Elixiter, especially is you have a large tech stack. I also recommend having a clear date from your Salesforce team on when you can connect the new instances, and make s...

Hi Cheryl Chavez​, So, operational emails count towards the email communication limits? I'm trying to confirm...Our limits are set at 3 per 7 days.Group A hasn't received an email in 8 days. We send Group A an operational email today, tomorrow, and the day after. Will they have then met their commun...

I think one tactic we still use that is pretty dated is engagement streams related to product. We plan to build our engagement streams based on the buyer's journey. Ex. If they aren't clicking trough/taking the next step in the buyer journey, we put them in a slower stream. If they're clicking only ...

Nooo. I wish this was hyperlinked somewhere on here. So it would have been on my radar to do last night. So, checking the trigger column will allow me to use tokens for those fields on that object?