Amanda_Thomas6

Some documentation I've found on this...ico.org.uk/media/1624219/preparing-for-the-gdpr-12-steps.pdf GDPR: Ready or Not, Here it Comes

Coming into an existing program and revamping streams our goal is to increase engagement (opens, clicks, MALs, MQLs, SALs) compared to previous streams. We did just set up an attribution model that will divide revenue of a won opportunity to lead source (40%), middle touches like programs/activities...

"Delete person from Salesforce" Is that the Activity subject? If so, you can set up a smart campaign/smart list to pull when "Activity Was Logged" and enter that into the subject field. Then you can pull over "owner" on the "edit view" of the "People" tab, and subscribe to the smart list. The "owner...

My most "creative" engagement program was with my previous company where we didn't even use an engagement program. We knew that our team wasn't large enough to offer the most relevant content, event invites, etc. within a static stream. So, we just set up engagement email sets. This allowed us to do...

When I came on board, we were a little engagement stream happy. We had too many streams running to update in a timely manner. Combining streams now allows us to make sure the most relevant content is going out to our audiences.

I'm unable to add a wait step when building out flow steps for score and data value. So I would have to build a campaign for each % of the random sample?

Ah, that's right. I'd like to exclude those that were in the 1st flow step from the the 3rd flow step.

Same thing we do!

I think scoring should reflect quality (or sale-ability) of that lead. So, if you make more sales to those interested in the iPhone 7 those interested should have a higher score. With this strategy, you can score others, but know what takes priority when building out/adjusting your scoring model.