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I could write about this for days! I've held positions in both sales ops and marketing ops, so here are a just a few things I've learned. 1. Work on your relationship. One way to keep a good relationship between sales & marketing is to hold biweekly or monthly meetings. No matter what role you have ...
Same as mentioned above. It's definitely something worth reviewing every 6 months with sales! Also, a motto of mine, scoring isn't used to get more MQLs it's used to get BETTER MQLs.
Hey Devraj Grewal,It was an Email Program A/B Test, just two emails, testing the email content (email itself). I could get open and CTR for the test group and for the email all together (from following your directions), but I couldn't find a way to break out just the winning email stats. I guess I ...
Found the answer from Cedrick Donerlson. You could create a custom field and populate the UTM you need for the leads/contacts through a list import to update the leads/contacts. Once this is done, you can then create a token and add the token to the end of the URL. When the email is sent, it will a...
Hi Devraj Grewal, Actually, when I pulled the email performance report for the winner (Email A), it only showed the results for the test, not the running of the winner. How would I determine the email performance of the send of the winning email?
I was searching for a way to get the results on the winning email. This answered my question. Thanks Devraj Grewal! Very helpful.
You've answered questions in the Champion Program space before. This space has more followers, figured I'd get an answer faster.
Hi All, We have the standard issue (non ABM) of Marketo. We'd like to send an email to two groups of people. We want the main CTA in the email to have one UTM for Group 1 and a different UTM for Group 2. We're using Evergage to view the UTM and display a different form for Group 2. We don't want to ...