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I'd love to see some best practices/tips/advice on utilizing the lead lifecycle. We just implemented ours and am now looking for where to take it next, be it integrated nurtures, triggers based on deal progression, funnel conversion metrics ect.I know its a big topic as its the backbone of Marketo b...
Awesome stuff guys, love getting a view point of how different companies with different goals are handling these topics.Question about the tokenized lead score, do you hold all of these tokens within a kind of master scoring program and then just reference the token within that program when setting ...
Awesome stuff guys, really helpful especially regarding the durable unsubscribe and deleting leads from the DB. We are implementing the exact method Sydney Mulligan mentioned, to drop our DB down about 400,000 leads...renewal time.Could you dig more into tokenizing lead scoring in the next episode?