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Thanks Amber Javaid - I'm actually partner side, so have the benefit (if you can call it that!) of getting called in when organisations aren't doing it right - and these are definitely the most common causes of breakdown I see. Beneficial in so far as when we know some good ways to resolve the issue...

Such a good point to discuss. I've always been a fan of surveying customers, but it's so important to have a very clear objective for each survey, then very carefully word and thoroughly test them. Surveys always need to be taken with a grain of salt; they're part of the journey to the answer, but n...

There's so many things I could mention, but here's a few key takeaways - they're not exactly how we do score leads, but highlight common areas for optimisation/avoiding issues:Scoring isn't a marketing only project. Sales and data teams can shed enormously useful insight on what specific behaviours ...

Though none of the options really struck me as "oh, totally get it, love it", I think there's a few in there that have potential (also, some options where I liked the logo but not the font, & vice versa - anyone else find that?)But it's been a long time coming, I'm looking forward to seeing how the ...

One of the last campaigns I ran in my previous role definitely ranks highly. We were already giving customers the opportunity to choose how frequently we contacted them, but decided to see how far we could push this and what impact it would have in that first week after opportunity creation. Effecti...

Hey Laura Kimball,​Rachel Noble 's example is a really good one. If it helps at all, you can think about it in a more plain english context like follows:Say you're looking for an audience of customers who live in London, and travel to work either by car, or by the tube and foot. This would be a good...

Thanks for your detailed reply, Jonas Verhaeghe ! Sounds like your preferences and challenges are pretty well aligned with mine. These will be helpful points to keep in mind

Awesome post, Rachel Noble - you make some really good points. Sometimes it can be easy to assume why a program didn't work, and abandon it completely, rather than really analysing why it didn't work and thinking of what changes might turn it around.

Totally - translating these system differences back to other members of the business can be half the battle .If you're looking at this moving forward, you may find it loops into lead scoring and lead lifecycle. But that's a whole other kettle of fish! Good to start thinking about, but you'll likely ...

Hey Micaela Wright​,Marketo doesn't have an equivalent default field (though you could mimic this moving forward with a data management process if you wanted to).To achieve a similar outcome, there's a range of typical marketo filters you could typically include in a smart list, including:Lead score...