Grace_Brebner3

Darrell Alfonso 's probably right, assuming your team follows logical naming conventions. But probably worth noting that there's no set location in Marketo where your organisation's lead scoring will be handled (beyond that it'll be in Marketing Activities, at least). If Darrell's tip hasn't helped ...

Yes! Which is fantastic - especially when you see some particularly innovative ones and can't figure out how they achieved it. That and you can see how they render across different screen sizes. Such a good website.

Hey Nick - that's a great list to see. I've seen a few clients go through significant staffing changes where none of these things are documented, and finding out what was done in the initial set up becomes really difficult. Do you keep the document regularly updated if you make changes to processes/...

This marketoonist cartoon always sticks out to me when I think about these topics: Granted it's a little content-specific, I think one of the ways that a lot of companies fall short in the broader realms of nurture, too. There's not many who are really able to genuinely understand their customer's i...

I love Feedly as a tool to discover new blogs/sources and keep track of my favourites. Really Good Emails is definitely my favourite go-to for inspiration on the design/content side of email marketing - it's awesome to see what some really innovative brands are doing and a great way to stop yourself...

Josh Hill​'s totally right here, too. As is generally the case in Marketo, there's a multitude of ways you could solve this, really just depends on which solution is best suited for the format & detail you're looking for!

I just wish I'd started with them! Going back through all the existing "always on" programs to restructure them around the lists was (while 100% necessary and worth doing) very mundane and slow. But we live and learn

Hey Michelle,Great to hear a thumbs up for google sheets! Processes can be a hard thing to convey across the span of time and tenure. Moving agency side recently I've found myself relying on google sheets more and more for their ease of sharing and accessibility for my clients, but I'm missing the s...

Hey Darrell,Thanks for your input!I've had colleagues use Snagit & found it useful - neat to hear another person fond of it. How do you find handling the management of excel docs for these purposes across larger teams? I've always leaned towards online document platforms like google and confluence b...

I could list out quite a few things but here's one I'm super keen on right now: Master Smart Lists & Segmentations. Stop duplicating the same rules through all of your lists & programs to determine mailability, correct customer types, product interests, regions - identify the key rules you need to u...