Grace_Brebner3

This is fab Chelsea Kiko‌! Thinking about how you want to be able to report on things and then working backwards from there is such a critical piece of advice (and also bears relevance across lots of areas, beyond just ABM), too many orgs leave this piece until the last minute.

I'd task my marketing team with creating a list of examples that point to anything they've used in the past ____ mos. This would look like screenshots or links to all the emails and LPs we'd want audited.I'd task my designers with an audit of those examples and have them hammer out an ecosystem of e...

All of this is very true I think the tl;dr comes down to: understand your business' needs, decide which solution is best suited to those needs, and then create a very clear brief!

Oh yikes, I didn't even think about the velocity aspect. Yep. this.

Yep, unfortunately most people who don't have much involvement with email dev just don't understand how complicated it is. Expecting a web developer to be able to do what an experienced email developer can do as successfully in the same time frames (which those without an understanding of the differ...

I predict having them tinker with your existing templates will cause more problems than it solves. Both Landing Pages and Emails can be extremely finicky when it comes to getting right for cross device/browser compatibility and even the slightest change can cause it to break and spend hours trying t...

Here for the board gamers

Critical hit, Joe Reitz Totally agree on the point of restricting permissions at the workspace level; we do this to ensure program templates are available to clone out of our centre of excellence workspace but can't be changed within by anyone without sufficient permissions. Really helpful way to e...

Will! Repping ANZ, heck yes we set the bar . So proud of the community that's building across the region with an amazing group of customers, passionate MUG leaders and ever growing base of super users.

Hey Jessica - you can do both of these within the one program and they will work fine.As a side note though; many people don't actually do triggers to pull leads into nurtures but rather do repeated schedule batch campaigns that run at a set cadence before each cast. This can help reduce load on hig...