Level 10
Joined the community 25-06-2017
Level 10
Auckland, New Zealand
Director of Client Strategy - APAC
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This marketoonist cartoon always sticks out to me when I think about these topics: Granted it's a little content-specific, I think one of the ways that a lot of companies fall shor...
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I love Feedly as a tool to discover new blogs/sources and keep track of my favourites. Really Good Emails is definitely my favourite go-to for inspiration on the design/content sid...
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Josh Hill's totally right here, too. As is generally the case in Marketo, there's a multitude of ways you could solve this, really just depends on which solution is best suited fo...
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I just wish I'd started with them! Going back through all the existing "always on" programs to restructure them around the lists was (while 100% necessary and worth doing) very mun...
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Hey Michelle,Great to hear a thumbs up for google sheets! Processes can be a hard thing to convey across the span of time and tenure. Moving agency side recently I've found myself ...
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Hey Darrell,Thanks for your input!I've had colleagues use Snagit & found it useful - neat to hear another person fond of it. How do you find handling the management of excel docs f...
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I could list out quite a few things but here's one I'm super keen on right now: Master Smart Lists & Segmentations. Stop duplicating the same rules through all of your lists & prog...
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I first set up a Marketo instance as a solo in-house user in a highly regulated industry (where everything must be documented, auditable and signed off). Now I'm agency side, helpi...
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+1 to Josh Hill's answer, this is what I've always done, just looks like:<a href="https://{{my.CTA token}}">Alex Munro is correct too, especially on the why. A partial URL would ...
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Hey Laura,It might depend on exactly what you're trying to show in the report (i.e., is the focus just the number of people, the performance of the email or the performance of the ...
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