One of my earliest lessons in User Roles was definitely what Justin calls the "New User" (I call it a "Training Profile").I Set every single new user up first as a "Training Profil...
Hey Gregoire and Justin,I think you've both expressed some SUPER valuable tips in general for running a Marketo instance and they both cover the issue pretty concisely.The one thin...
You can use the negative filters - So it's not "Clicked link in email" is <your email> you've also got:NOT clicked link in email is <your email> in the past 7 daysSo if you wanted ...
Hey Nick,It might help you not to associate the decision with the 5 separate campaigns - but to have a single campaign with a choice that all of those triggered campaigns requests....
Hey Ashley,I've recently done a number of implementations of Infer and have seen some fantastic results. Infer combines data from your own database with up to about 250 different d...
Hey Caitlin,I know this is going to seem like one of the most idiotic answers ever (it's because it's the classic - "did you plug it in?") but over the past 10 years what I find is...
Just to play devil's advocate:There are certain situations where I'd argue that NULL does equal.Take score for example - A lead with no score, would have a score of 0, a lead with ...
Hey Natasha,What a great question! I think I've been playing around with different approaches to this question since about the time engagement programs came out! The easiest way I'...
Hi Amy,If you've got a flow of emails separated by wait steps people only need to qualify at the point of entry.Even if you change the smart list and they are no longer qualified, ...
Hi Emma,You've actually got a number of options here -If you're looking to answer the question "Who are the individuals who clicked on the email" then you can create a smart list t...