Hey Karen,Its a shame there's no group yet, but speaking from experience, being a group leader is a very rewarding thing to do and if highly recommend it.If you're open to a conver...
Hey Carrie,I've recently been working with a number of clients on enhancing their scoring capabilities and building some best-in-class scoring platforms (yes, yes, that's the self-...
There are some great resources for cold calling at insidesales.comIf you're looking for some deeper training and helping them get into the cold calling mindset, I've done the cours...
Hey Jennifer,This has been the subject of a great deal of debate at a lot of companies I've worked with. The general conversation goes like this:Marketing wants the deals coming fr...
Semantics are a big challenge when implementing any system and this is one of those little challenges that you see all the time. The same word is used in many different places to m...
Hey Nicole,Great Question!There are 2 things that you're going to want to nail down in order to get the most value out of the campaign objects (and a little bit of customization on...
I generally maintain a couple of different "System Acquisition Programs" for leads created in SFDC, sales emails, and historical leads (leads created before we launched Marketo) fo...