Could anyone give me their thoughts/expertise on how to handle lead flow for leads created through Salesforce/Jigsaw? Do you have these leads run through a Program, if so what flows do you use? Currently these leads are flowing into Marketo without an Acquisition Program being attributed which is not ideal for reporting, however there is not a specific Marketing Campaign to attribute them to at the time. Any help would be appreciated, thank you!
I generally maintain a couple of different "System Acquisition Programs" for leads created in SFDC, sales emails, and historical leads (leads created before we launched Marketo) for the purpose of attributing acquisition programs but still grouping like with like.
It works very effectively and I usually do it as part of my lead onboarding flow.
I generally maintain a couple of different "System Acquisition Programs" for leads created in SFDC, sales emails, and historical leads (leads created before we launched Marketo) for the purpose of attributing acquisition programs but still grouping like with like.
It works very effectively and I usually do it as part of my lead onboarding flow.
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