Hey Alex,I haven't found the time to write it yet (Sadly I've never found any solid literature about scoring, but I happened to have studied statistics, had a love for number crun...
Hey Alex,consider that the function of each of the components is distinct and that the ideal result may be more closely related to the relationship between the 2 scores rather than...
Hey Hank,using the API the key is to be able to pass key information through to Marketo which you can then use a routing campaign (or series of them) to pass the lead to the approp...
Hey Nick,You're absolutely correct, 1 campaign and then you'd have a hierarchy saying which stream you'd prefer people to be in - which isn't a bad thing If you need a bit of help ...
Like Adam, I've been been relying on this anonymous tracking for pretty much the same reasons - to track the events that happen prior to conversion.The ability to track up to 100M ...
I've been working with Marketo for years now, and we've been through a Munchkin update or two, but this new update strikes me as one of the most significant changes that I've seen ...
2 secrets:Secret 1 - Marketo Programs... Leveraging the event program and making sure that statuses are up to date is an easy call and makes sure that you know where your Investmen...
Would you be open to sharing some more information about what roles you curretly have in your Marketing Operations team and what your areas of responsibility are?Based on that I mi...
One word - Adbridge!!!This has the potential to be the sexiest new feature that we've got to play with in 2016 and will finally let us "think outside the inbox"... I'm personally V...
One little trick that I picked up when developing a methodology for how to attribute "first touch" to events which happen prior to the lead's being created with Oktopost is that yo...