Guy_Goldstein6

Hey Alex,I haven't found the time to write it yet (Sadly I've never found any solid literature about scoring, but I happened to have studied statistics, had a love for number crunching, and had just come out of a job working with a team of academics - it was all just a perfect storm)Sales people ca...

Hey Alex,consider that the function of each of the components is distinct and that the ideal result may be more closely related to the relationship between the 2 scores rather than a ratio.Ive done some very extensive scoring projects in the past and, after relearning SPSS, the data generally showed...

Hey Hank,using the API the key is to be able to pass key information through to Marketo which you can then use a routing campaign (or series of them) to pass the lead to the appropriate program - it can then set the attribution values.I personally like to do it with a structured "form id" which i au...

Hey Nick,You're absolutely correct, 1 campaign and then you'd have a hierarchy saying which stream you'd prefer people to be in - which isn't a bad thing If you need a bit of help let me know and we can jump on a skype session and I might be able to help out a little more Guy

Like Adam, I've been been relying on this anonymous tracking for pretty much the same reasons - to track the events that happen prior to conversion.The ability to track up to 100M web visits per day is very cool, don't get me wrong, but I think that my concern is that, given that most of the systems...

2 secrets:Secret 1 - Marketo Programs... Leveraging the event program and making sure that statuses are up to date is an easy call and makes sure that you know where your Investment is goingSecret 2 - Contact Roles... I've never been able to emphasize just how contact roles are without screaming it....

Would you be open to sharing some more information about what roles you curretly have in your Marketing Operations team and what your areas of responsibility are?Based on that I might be able to give you some examples - Guy

One word - Adbridge!!!This has the potential to be the sexiest new feature that we've got to play with in 2016 and will finally let us "think outside the inbox"... I'm personally VERY excited about the first few adbridge projects we're scaling out next year.

One little trick that I picked up when developing a methodology for how to attribute "first touch" to events which happen prior to the lead's being created with Oktopost is that you should have a smart list "acquisition exceptions" which is defined as something like If UTM campaign is not empty and ...