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Hey Kristine,I'm a big fan of using a combination of UTM and solid marketing automation governance.The method that I've found which produces the most "accurate" source is leveraging a cookie (historically google's utmz, these days it requires a little more customization) to "store" the first digital...
Hey Mark,It's a problem that we all share and there's really no "right" answer as to what you should do about them. It's true that deleting them isn't necessarily the most productive thing to do because that's just losing data - then again - since Marketo uses email as the unique identifier, you're ...
Hey Kerry,The Marketo templates from templates.marketo.com have the editable code already in place (which makes them great if you know how to customize the HTML).When using something like themeforest you do need to go in and add the mktoeditable divs to make it comply with Marketo's editor (you also...
Absolutely agree that it's not the tool, but since when have we ever accepted "system limitations" as a reason not to do something I've personally never believed that Marketo is the answer to all of life's problems, but I'm a strong believer that knowing the ecosystem around it means that most prob...
I knew coming into it that the solution wouldn't be simple... Somehow I knew that if I had a complicated solution with a 5 part fix that included a whole lot of customization you'd be my guy
Hi Sarah,What a great question!This is certainly a challenge that we've run into in every single engagement we've worked on, and it's really good to hear you thinking about your engagement from the customer perspective (if there is a right answer, that's totally it!).There are a number of options to...
Hey Gang,This is probably one of the more interesting conversations I've had recently and i haven't yet found a solid solution to it - so I'm calling in a phone a friend The request is as follows: SDRs have a limited capacity to follow up, while lead generation activities aren't nearly as consistent...
Hi All,Has anyone got any experience using Marketo with Arabic languages?I've used it for other right to left languages in the past and found that there were generally issues where those foreign languages would revert to English for key business acronyms (ROI, PPC etc.).Has anyone had a chance to ev...
Hey Marcie,I've used Digesto from Pekuto before - It's a relatively straightforward solution and the price was very reasonable.Please allow me to suggest considering going a different direction...If you're still unsure as to whether or there is any value in doing this at all ("will anyone even subsc...
Thanks Liz!!!I certainly see all the effort that gets put in to making the community and the MUGs a success and appreciate all of it!I think that there's probably a benefit in working with the linkedin groups - but you're right, it's still a whole separate ecosystem so it won't get the result we're ...