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The documentation Sanford linked to shows exactly how to make this happen. You build a custom form in marketo, find the ID of that form. That number is used when you POST the lead capture information to Marketo.
As someone who has been holding weekly sales and marketing check in meetings since 2010, I think I've learned a thing or two on how to make them go smoothly, and what not to do. Here are my top 4 tips on how to make these meetings successful for both parties involved.1. Decided on the metrics you ar...
Yes! you can still use ad bridge regardless of your CRM.
I believe you have to authorize your personal account AND then it will ask you if you want to use Facebook as yourself or as your company. You also need to be an admin for your company page.
Have you used Marketo Ad Bridge yet? If not, you really should. In this post I'm going to walk you through how to use Marketo Ad Bridge to build predictive advertising. Marketo serves as the connecting platform from my predicatively scored leads to Facebook advertising to deliver highly targeted le...
Date stamping MQL, SAL, and SQL is critical to my lifecyle reporting. I train my sales reps to disposition an MQL within 24 hours OR ELSE. This means I can't run an MQL report on everyone with a lead status = MQL as typically only 3 or 4 show up in the report. I've also put the stamps on contacts a...
Is your Marketo connected to Salesforce? Do you know what your API limit is between the two? 3,000,000 even spread over a weekend you may exceed your API limit, breaking the connection and preventing any other data from flowing between MKTO and SFDC. I recommend looking into CRM Fusion as a great t...
Could you change the rules under schedule of the smart campaign to only run once per day, so the sales rep only get's one alert per day?Also, what are you looking to achieve by alerting the rep when the score grows higher after the lead has cross the threshold to behing an MQL?
Make a program, ideally in your "Data Management" folder. Entitle it something like "Scoring Back Fill." Make a smart list of all the people without scores. Make a static list. Select everyone in the smart list and "add to list". Then add a "campaign is requested" to the smart list of your lead sco...