Jessica_Cross1

Jessica_Cross1

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Date Last Visited
‎01-28-2020 02:06 AM
Level 6
Joined the community 21-03-2015
Rank Icon Level 6
San Francisco, CA
  • Re: Web Fonts for LPs

    I think you would need to upload the source file of the custom font as a text file in the design studio and then reference that file in your CSS. However, that is no guarantee that all the email services and browsers would render the custom font. So you will also need to have a nice fall back font s...

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  • Re: Best practice for re-subscribe/opt-in of unsubscribed leads

    Didn't know that. Thought durable setting was permanent.

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  • Re: My MQL Hack

    At a previous company where we had a problem with "tire kickers" I did create a smart campaign to add folks who's MQL count reached 10 to the scoring suppression list. That was a static list that was then referenced in all scoring smart campaigns so the lead would not accumulate points to re MQL.

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  • My MQL Hack

    As the director of marketing at Fliptop I had the pleasure of being not only the primary user of predictive lead scoring for my demand gen efforts, but I also get to work closely with our engineering team to help shape the product. A couple weeks ago we brought on a new data scientist and I gave him...

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    8666 24 12
  • Re: Send email upon form completion?

    The form options are to set what follow up page you want the lead to be directed to upon completion of the form.As Mark said, the flow for sending the email will look something like this:I keep my assets for white papers, ebooks, guides, all in one program. That includes the landing page, follow up ...

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  • solved badge Re: How do Folders and Programs relate to one another?

    Folders are a way to organize programs and keep your tree manageable for all your marketo users. Leads do not belong to folders, they belong to programs, smart lists, list, segments, etc. I have folders to organize active programs, email nurturing programs, data management, lead lifecycle, scoring,...

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  • Re: Has anyone used eMedia to run a CPL campaign?

    I evaluated them and decided to not try eMedia out as I felt the websites they used to advertise were sub par. I'm a bigger fan of Adroll, Linkedin Lead Accelerator, and even Demandbase if you are aiming to target a specific audience. The CPL is more expensive but worth it.

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  • Re: No access to Lead Database, but...

    You can create a custom role that denies access to the lead database but allows them to create assets within the Marketing Activities. I created a similar role and entitled "Marketing User," see screenshot for details.

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  • Re: Syncing leads in Marketo with Salesforce

    A couple questions to try and deduce what is going on here.Is the program in Marketo synced with an identical program in salesforce? Here is a screenshot of what it looks like when you create a copy campaign in salesforce. Do you have a lead lifecycle program in place that syncs all leads to salesfo...

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  • How I got to 0 Duplicate Leads #humblebrag

    It wasn’t easy. Believe me. And honestly I started with less duplicates than any other company I’ve ever worked for. Coming into Fliptop and getting to basically start the Marketo instance from scratch, I knew that I wanted to build things my way (the right way) and that included getting the databa...

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    1909 8 1

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Public Statistics
Date Registered ‎03-21-2015 09:44 AM
Date Last Visited ‎01-28-2020 02:06 AM
Total Messages Posted 81
Likes Received 95
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