Jessica_Cross1

Thanks J.Coop

does this change automatically change existing approved emails? or put them in draft mode? Brendon Ritz​

Excellent write up. I'm always surprised when I see marketers with now lifecycle campaigns at all and no real "MQL" process.

Since you mention naming convention, here is a post I did on naming conventions! Salesforce Campaign Best Practices for B2B Marketing Hackers - BrightFunnel

Okay I'll document the "last campaign" stamping flow next. I also have MQL first date, MQL most recent date, and MQL counter. Just to see if folks cycle through too many times.

The idea had been brewing for a LONG TIME. Primarily because I've tried to build a program for every instance of content that is used across Twitter, LinkedIn, AdWords, etc. etc. and it just gets SO unscalable. The other thing I have working is "Last Campaign before MQL" stamping. I should write up...

In order to understand which content and ad is working inside of Facebook we look to the ad platform itself to analyze impressions, clicks, engagements. Same goes for Google, LinkedIn, and Twitter.

One thing about putting the landing pages with the content programs is then they receive acquisition credit. It is that where thee acquisition credit belongs or is it with the google adwords that deserves the acquisition.

At other places I created a custom channel tag for the offer, product, and region.My problem with that was those tags don't naturally sync over to SFDC to empower reporting tools that aren't connected to Marketo.My current set up allows me to power multi touch attribution via BrightFunnel.

I wouldn't say it is two sets of programs. It is more that each piece of content has a bucket program to track all downloads and then that content can be used across 5, 10, even 20 demand generation programs.