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What I have learned over the years is that it becomes really hard and un-scalable to make a new Facebook, Twitter, LinkedIn, or Google AdWords Program in Marketo for every instance of an advertisement of your content. Take for example EverString's State of Predictive Marketing. I have that running ...
I think I do this once a week. And then have to mass approve. Sigh.
More questions to try and answer your question.Was the field "behavior score" created in Salesforce?Following on Diederik Martens thought, does the sync user for Marketo to connect with SFDC have full read write access to all fields?
Reason #1 You serve up bad leads. No really. They are bad leads and you are wasting your sales team’s time. One of the joys of inbound marketing is that we are attracting prospects to our sites to download the content we painstakingly produced. The negative is we also attract junky leads. Thankf...
Thanks for the reminder. I turned my alerts campaign off to not bug my reps.
Excellent Christmas present. Thank you.
Did you get an answer to this? As I want to have two models as well. One for the new business success path and a second model for renewals and upsells.
did you publish this on your blog? I want to share this article widely.
Contacts can also MQL. I just duplicate the Lead Status field on the contact object and call it "Contact Status." Customers contacts are set to a Contact Status = customer. If a contact is associated with an open opp, a Marketo smart changes their status to "Engaged." When the opp is closed lost,...
I think you would need to upload the source file of the custom font as a text file in the design studio and then reference that file in your CSS. However, that is no guarantee that all the email services and browsers would render the custom font. So you will also need to have a nice fall back font s...