Jessica_Cross1

Level 6

Joined the community 21-03-2015

Level 6

San Francisco, CA

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Bucket programs for tracking content across channels

by Jessica_Cross1 03-10-2016

What I have learned over the years is that it becomes really hard and un-scalable to make a new Facebook, Twitter, LinkedIn, or Google AdWords Program in Marketo for every instance of an advertisement of your content. Take for example EverString's State of Predictive Marketing. I have that running ...

Blogs

11582 11 20
Re: Just do it! Marketo so-called minor missing features

by Jessica_Cross1 03-03-2016

I think I do this once a week. And then have to mass approve. Sigh.

Discussions

8308 0 0
Re: SFDC changing lead score... need help troubleshooting

by Jessica_Cross1 12-28-2015

More questions to try and answer your question.Was the field "behavior score" created in Salesforce?Following on Diederik Martens thought, does the sync user for Marketo to connect with SFDC have full read write access to all fields?

Discussions

2076 0 1
3 quick reasons why sales doesn't call your leads

by Jessica_Cross1 12-28-2015

Reason #1 You serve up bad leads. No really. They are bad leads and you are wasting your sales team’s time. One of the joys of inbound marketing is that we are attracting prospects to our sites to download the content we painstakingly produced. The negative is we also attract junky leads. Thankf...

Blogs

2585 5 4
Re: It’s Holiday Time – Stop those MQL Alerts

by Jessica_Cross1 12-22-2015

Thanks for the reminder. I turned my alerts campaign off to not bug my reps.

Blogs

2305 1 0
Re: Want a Marketo-ready Responsive Email Template?

by Jessica_Cross1 12-02-2015

Excellent Christmas present. Thank you.

Blogs

3330 2 0
Re: Can you have multiple approved Revenue Cycle Models?

by Jessica_Cross1 11-26-2015

Did you get an answer to this? As I want to have two models as well. One for the new business success path and a second model for renewals and upsells.

Discussions

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Re: How to Build an Engagement Nurture System

by Jessica_Cross1 11-14-2015

did you publish this on your blog? I want to share this article widely.

Blogs

4975 0 0
Re: My MQL Hack

by Jessica_Cross1 09-30-2015

Contacts can also MQL. I just duplicate the Lead Status field on the contact object and call it "Contact Status." Customers contacts are set to a Contact Status = customer. If a contact is associated with an open opp, a Marketo smart changes their status to "Engaged." When the opp is closed lost,...

Blogs

3905 2 0
Re: Web Fonts for LPs

by Jessica_Cross1 09-16-2015

I think you would need to upload the source file of the custom font as a text file in the design studio and then reference that file in your CSS. However, that is no guarantee that all the email services and browsers would render the custom font. So you will also need to have a nice fall back font s...

Discussions

2335 0 1