Matt_Stone2

I use a spreadsheet also. I just developed a simple template for recording results and then broke out my test categories (e.g. time of send, day of week, subject line, etc) into different tabs and organized it that way. It would be nice if there was an in-system solution, but as far as I know that d...

That's how it should function -- you select the area of your email and choose "Replace with Snippet," which is what it sounds like you're doing. You shouldn't have to do any other customization within the email.Are you sure the snippet saved properly with the segmentation and is approved?

I only create assets in the Design Studio if they are more templates. For example, all of my forms exist in Design Studio, because I reuse the same ones across multiple landing pages, so it doesn't make sense to copy them around. Emails could be the same way if you templatized autoresponders or anyt...

Regarding email clients... Marketo's out-of-the-box email reporting gives you a high-level overview of your email's performance, but doesn't really dig any deeper. If you use an additional service (I use Litmus, but there's others out there, most with free trials), you can gain considerable insight ...

When you create your snippet, there's a sidebar that says "Segmentation" -- you select the "Segment By" option and it will list all of your segments you've created. Select your lead owner segment, and then you'll be able to click on each option and alter the snippet.

A few recommendations:Use a one-column design with a width no larger than 600px. This will scale the best and effectively make your email responsive. There's responsive code out there, but not enough email clients support media queries, so it's really hit or miss.Analyze your audience -- do you use ...

Heard back from support and as I suspected, this field is NOT accessible. It's a little strange to me why it's accessible as a filter, but not exportable. As such, I've submitted it as an idea: https://community.marketo.com/MarketoIdeaDetail?id=08750000000K88jAAC

Exactly what Josh said. I inherited the same kind of setup and opted instead for custom interesting moments, so mine read something like "White Paper Download: Name of Asset" or "Attended Tradeshow: Name of Event"I think it's worth the extra effort, personally.