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I don't understand why Marketo can't support Gcal events...it's very annoying! When I've had to put calendar invites on landing pages, in emails, etc., I've used addtocalendar.com to create the links. You can (and should) create a program token and use that in your assets.
I know ON24 has this feature, because I've attended webinars on their platform that use video. It's very pricey though, compared to GoTo.
You can have up to 5 ABM score fields on every account. One of them is Account Score, which is a rollup of the Lead Scores for all the people on that account. So yes, you should get your scoring set up first.
I talked to support more, and they suggested using a global HTML token with the proper color for the signature. That actually worked, and has the benefit of scale. I'm still annoyed with Gmail, but it's a good enough workaround for me for now.
We're having a weird issue, and Marketo Support is not able to help. Thought I'd throw this out to the Nation.We have a new email template, and in some emails (but not all), the text at the bottom that acts as a signature (name/title/company) displays lighter in Gmail. I ran it through Litmus and it...
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Here's a list of the error codes (I recommend bookmarking this!): http://developers.marketo.com/rest-api/error-codes/
Yes, global forms are great! At my old company we started with local forms and then we decided to change our form qualification questions...which meant redoing all the forms, ugh. At that point we switched to global forms. I wish we had done that from the get-go.When you say "in Salesforce" do you m...
Our corporate style guide specifies a particular hex color for hyperlinks. It's very annoying to edit the color of individual hyperlinks, which I have been doing with emails built on 1.0 templates. We're creating new 2.0 templates, and I'm wondering if there is a way to set hyperlink color as a glob...
Yes, I mean the auto-sync that's set at the program level. So if I set it up like this, Sync an SFDC Campaign with a Program - Marketo Docs - Product Docs , it will push over "Sent"? What about webinar invitees?