Amy_Goldfine

I'm not sure I can ever get my team onto a ticketing system, but I like the way you've outlined the team setup and the request process. Right now our MOPs team is just one person (me) but as our department scales this framework will definitely come in handy.

This would be great, if Marketo could create Google Calendar links!

Develop a Best Practices doc and make sure that everyone follows those standards. Ours has program naming and organization (including channel definitions), asset naming, program and campaign guidelines, how to use the changelog, etc. We also have a checklist doc for each type of program and everyone...

At my last company, I had a hypothesis that GTW had poor deliverability and that maybe using Marketo for our confirmation and reminder emails would improve our attendance. Turned out it had no effect and was just another thing I had to set up and test for webinars. At my current company we just use ...

Migration is a huge undertaking...I highly recommend hiring Marketo Pro Services or an outside agency to manage this. It's the foundation of your instance, and it's too important to do by yourself.

Good insight, thanks Chris. We're looking at hiring someone for email marketing who has dabbled in Marketo, and has used Pardot and Eloqua, but she really needs a full-scope understanding of the platform. However, we aren't looking to do a full engagement with an agency, so it might not make sense (...

Agree with Sanford, you definitely want to use program statuses. Then you send to Member of List = [List Name] andMember of Program = False, Program = [Webinar Program], Status = RegisteredBut yes, the way you have it set up will work.For webinar programs, we don't actually bother with a Declined st...

This is totally possible, and pretty standard. At my old company we used Marketo for the confirmation and reminder emails, but it was extra work to set up, and I don't think it helped our attendance. It's fine to use GTW's emails even when you get all set up, that's what we do now.Slightly unrelated...

Sometimes international phone numbers get messed up when you go from CSV to Marketo -- Excel thinks that your phone number is a long number that needs to display in scientific notation, and Marketo makes the phone number that value. You need to play with the cell format in your CSV before upload, ma...