Amy_Goldfine

I'd recommend using a data enrichment vendor (we also use Clearbit). With their new Marketo webhook they can backfill existing leads (the setup we have new only calls the webhook when we specifically trigger it, which is after person creation). Then you can add an enrichment call for new leads as th...

Joe, if you search around the Marketing Nation and the web in general, you'll find a number of blog posts about how to set up a Preference/Subscription Center. It requires creating some new subscription fields and smart campaigns in Marketo, and also making sure that every email send you do in Marke...

Did the attendance eventually sync over? It can take up to an hour.

If you want to send internal HTML emails, I recommend using something like MailChimp. Keep it out of Marketo. Also MailChimp is much more user friendly for casual users. You could help them set up a branded template. Our People Operations team uses MailChimp to send internal newsletters.

Our Consent to Processing field and Consent to Direct Marketing field are both string (picklist) with "Yes" and "No" as possible values—but we don't use Marketo forms so we don't have the same restrictions. You should probably do boolean (checkbox) to get it to show.

Jessica, this is super helpful. I just came across this scenario today. We are syncing a list with AdRoll (coincidentally enough) and they can only accept static lists. I'm going to use a dynamic list and batch smart campaigns to update the static list.

Right now we only run a few events per year, but we're considering increasing that number considerably. We're looking to streamline the whole process, include landing page setup and attendee checkin.

I think you should convince your company to go with Marketo forms for GTW registration. A couple reasons:- Lead Source control: Leads that come in through GTW automatically have "Event Partner" Lead Source- Field sync: There is a limited number of fields that GTW can push back to Marketo. I *think* ...

How many people have said that the unsubscribe link doesn't work? Have you tested it yourself? Our unsub link/page/form works just fine, but occasionally people will reply via email and say it doesn't work...*shrug*

That is *very* manual though!