Level 10 - Champion Alumni
Joined the community 05-06-2017
Level 10 - Champion Alumni
San Francisco, CA
Senior Manager, Marketing Operations
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You need to sit back and think about all the flow steps and pieces and parts. Whiteboard it out. Then create- Program Channel for Roadshows- Program template for Roadshows- Global ...
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Wow Dan, that is really something! There is a recent Champion blog that outlines a setup for a less complex team. Scaling MOPS and Marketo Teams: Roles and Process I really do thin...
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I think this is less about distributed teams and more about project management. I would definitely get on board with a PM tool (if you're not already) and train everyone. The field...
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I'm not sure I can ever get my team onto a ticketing system, but I like the way you've outlined the team setup and the request process. Right now our MOPs team is just one person (...
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This would be great, if Marketo could create Google Calendar links!
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Develop a Best Practices doc and make sure that everyone follows those standards. Ours has program naming and organization (including channel definitions), asset naming, program an...
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At my last company, I had a hypothesis that GTW had poor deliverability and that maybe using Marketo for our confirmation and reminder emails would improve our attendance. Turned o...
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Migration is a huge undertaking...I highly recommend hiring Marketo Pro Services or an outside agency to manage this. It's the foundation of your instance, and it's too important t...
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Good insight, thanks Chris. We're looking at hiring someone for email marketing who has dabbled in Marketo, and has used Pardot and Eloqua, but she really needs a full-scope unders...
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I met someone who said that her company uses an agency's training course (Marvel Marketers) to train new employees on Marketo, instead of having them do Foundations training (or wh...
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