Definitely use the Marketo package as a starting point for your own template, then customize that as necessary. You want to take advantage of Program Tokens in your template. That ...
Ooh this is interesting, we are looking to implement LinkedIn integration. It's possible that they don't pass from LinkedIn to Marketo, but since they're required on the LinkedIn f...
100% on all of these. I definitely learned things while studying that I didn't know! There were reports I had never used, and details about Acquisition Program that I didn't know.I...
Are you looking to set up a lead scoring program from scratch? You might want to start with https://www.marketo.com/definitive-guides/lead-scoring/ to come up with a framework.You ...