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Did the attendance eventually sync over? It can take up to an hour.
If you want to send internal HTML emails, I recommend using something like MailChimp. Keep it out of Marketo. Also MailChimp is much more user friendly for casual users. You could help them set up a branded template. Our People Operations team uses MailChimp to send internal newsletters.
Our Consent to Processing field and Consent to Direct Marketing field are both string (picklist) with "Yes" and "No" as possible values—but we don't use Marketo forms so we don't have the same restrictions. You should probably do boolean (checkbox) to get it to show.
Right now we only run a few events per year, but we're considering increasing that number considerably. We're looking to streamline the whole process, include landing page setup and attendee checkin.
I think you should convince your company to go with Marketo forms for GTW registration. A couple reasons:- Lead Source control: Leads that come in through GTW automatically have "Event Partner" Lead Source- Field sync: There is a limited number of fields that GTW can push back to Marketo. I *think* ...
How many people have said that the unsubscribe link doesn't work? Have you tested it yourself? Our unsub link/page/form works just fine, but occasionally people will reply via email and say it doesn't work...*shrug*
That is *very* manual though!
I can't figure out a good way to get A/B test reporting at all, without manually adding to a spreadsheet. I would love for someone to provide an answer to this!
Oh I like that idea about putting language on our support page about what happens when someone emails support@, and a link to the privacy policy.
For GDPR, I'm reviewing all the ways that records are created in our systems and how we request and record consent to processing. I've come up with an edge case that I can't figure out! If someone emails support@[my company's domain], it creates a support case, and if the person is not in Salesforce...