For ongoing programs I try to just keep the single program in Marketo. Especially nurtures, as they take a lot of effort to stand up. If you want to group PPC leads by quarter, for...
Document everything! Especially key processes like your lead lifecycle. Also it's a great idea to create a field library to document what important fields do and which system is se...
I don't remember the exact numbers, but our ad conversion went up like CRAZY from LinkedIn ads when weintegrated the ads into Marketo. It's super-low friction for them to fill out ...
Even if you don't hit Marketo's actual daily limit, you'll likely slow your instance to a crawl. At my last company, we were trying to use a webhook to get email activity into a Re...
Oooh, never thought about using a global token for sending alerts! I have always sent alerts to email groups and then make sure the rightpeople are the group (marketing-ops@, webin...
Definitely agree to put them in the Database. Even better if you can build them into Segmentations if that makes sense. You can lock downwhich rolescan edit Segmentations, which he...
I havestopped using "tradeshow" and "roadshowbecause it didn't really encompass all the types ofevents we are doing. At my current company, our channels are- Event - Sponsored: tra...
I think having a visual is really helpful for everyone. You should definitely be modeling everything out before implementing. I like to use LucidChart, and I color-code which syste...