Diederik Martens, author of the book “Marketing Automation Untangled", is a frequently asked speaker on what it takes to successfully transform marketing, align with sales, and innovate with marketing technology.
Diederik was awarded the international Killer Content Award for his lead nurture campaign strategy at Quintiq. And he was named Marketo Champion 6 times!
Diederik works on marketing transformation projects for companies, mostly in B2B, such as DHL, Deloitte, Trend Micro, Lely, Essent, Staples, Innogy, BDO, Rockwool, PinkRoccade, Dassault Systèmes, Sungevity, Portbase, Wolf Oil, and many more.
At enterprise level this is getting more important. We need to be able to configure the parameters like tags. And also be able to choose which are mandatory.
You can't do math in Marketo. I use http://www.calcitnow.com/ for this. But why keep them both seperate? Why not add the Marketo scores directly to the old score field? In admin yo...
Yes, go to admin->intergration->Salesforce. And edit the activity sync. You can choose mails, forms, etc. Do note that only 1 activity per activity type is sunced per day. So if a ...
We need to pull SFDCType for the account type too (so not: SFDC Type is Lead/Contact/User, but really the account type). This field is not available. Is the fix not released yet? Y...
I now use a method for all data we need to export.1. I have set up a static list in Marketo2. I have a batch campaign that removes everyone from that list everyday at 9pm.3. I have...
Hi,A trigger (clicked link in email) with a flow (add to list) should work right away. Most likely there is an issue. Maybe Marketo doesn't recognize who clicked the link? Maybe yo...
I'm dealing with the exact same issue. I want a contact to be automatically re-assigned to the original (marketing) owner, who assigned it to a (sales) owner, when sales rejects th...