Diederik Martens, author of the book “Marketing Automation Untangled", is a frequently asked speaker on what it takes to successfully transform marketing, align with sales, and innovate with marketing technology.
Diederik was awarded the international Killer Content Award for his lead nurture campaign strategy at Quintiq. And he was named Marketo Champion 6 times!
Diederik works on marketing transformation projects for companies, mostly in B2B, such as DHL, Deloitte, Trend Micro, Lely, Essent, Staples, Innogy, BDO, Rockwool, PinkRoccade, Dassault Systèmes, Sungevity, Portbase, Wolf Oil, and many more.
I've had the issue for a while. In my case my instance was hosted in San Mateo, whilst I was in Europe. So 9 hours earlier. At night (San Mateo time) Marketo and RCE sync the data,...
I agree Grégoire. I've encountered this before. The standard sync interval with Marketo and Salesforce is 5 minutes. So If you sync to SFDC and sent the alert straight after, it's ...
Well with both options set to True, it would achieve the same. But in some cases you might only want to delete it in Marketo or Salesforce only (e.g. it shouldn't have been dispatc...
Hi,i didn't realize there are so many. I got one more time waster.being able to swap snippets on landing pages. Now you have to delete them and then insert a new one. This means yo...
Next to using anynomous reports (replacing LeadLander functionality), I also manually stamp ISP's, based on a custom lists I have built in the past years. This is because Marketo's...
That's correct, it sends, based on the user that's logged in into Salesforce. So don't use lead owner tokes, as that would be weird. Alternatively don't use the insight emails, but...
I've done some advance lead dispatching in the past. What if you have multiple people per country? And what if you don't know the value for country yet? You could either model lead...
I always merge if it's the same person. But I keep the most relevant email address as THE email address (personal business email address. E.g. first.last@company.com). I have a fie...
Hi Catrin,There can be a variety of reasons.- This list contained duplicate email addresses. In that case It will only send once per address.- You had 1,097 leads in the list, but ...