Diederik_Marte4

Diederik_Marte4

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Date Last Visited
‎11-09-2022 11:45 AM
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Diederik Martens, author of the book “Marketing Automation Untangled", is a frequently asked speaker on what it takes to successfully transform marketing, align with sales, and innovate with marketing technology. Diederik was awarded the international Killer Content Award for his lead nurture campaign strategy at Quintiq. And he was named Marketo Champion 6 times! Diederik works on marketing transformation projects for companies, mostly in B2B, such as DHL, Deloitte, Trend Micro, Lely, Essent, Staples, Innogy, BDO, Rockwool, PinkRoccade, Dassault Systèmes, Sungevity, Portbase, Wolf Oil, and many more.
Joined the community 05-02-2015
Rank Icon Level 6
CEO & Founder
Netherlands
  • Re: Revenue Cycle Explorer is REALLY slow

    I've had the issue for a while. In my case my instance was hosted in San Mateo, whilst I was in Europe. So 9 hours earlier. At night (San Mateo time) Marketo and RCE sync the data, putting strain on both systems. But night time in San Matea is my morning in Europe! So in Europe it was slow till lunc...

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    3777 0 3
  • Re: Alert email not including lead detail

    I agree Grégoire. I've encountered this before. The standard sync interval with Marketo and Salesforce is 5 minutes. So If you sync to SFDC and sent the alert straight after, it's likely to be empty, as it wasn't synced yet. Try putting an 11 minute delay in the notification. If it's still empty, so...

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    1281 1 0
  • solved badge Re: Delete Lead vs. Delete Lead from SFDC Flow Steps

    Well with both options set to True, it would achieve the same. But in some cases you might only want to delete it in Marketo or Salesforce only (e.g. it shouldn't have been dispatched to salesforce yet). Delete lead is Marketo native, whilst Delete from salesforce is extra due to the integration. Th...

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    1212 2 1
  • Re: Just do it! Marketo so-called minor missing features

    Hi,i didn't realize there are so many. I got one more time waster.being able to swap snippets on landing pages. Now you have to delete them and then insert a new one. This means you need to position it correctly again (in all segments!!!). Really time consuming if you have a lot of snippets on a pag...

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    7542 4 1
  • Re: One lead/contact multiple email addresses

    I have now experience with readyTalk, but it's quite possible the email address is the unique identifier. But I would just test it.

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    2710 1 0
  • solved badge Re: Removal of "Is Anonymous" filters.

    Next to using anynomous reports (replacing LeadLander functionality), I also manually stamp ISP's, based on a custom lists I have built in the past years. This is because Marketo's ISP list is just very very very poor. My anonymous web visit reports, with custom ISP field filter, are way better than...

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    6174 0 3
  • solved badge Re: Can you send Insight emails from the sender and not owner?

    That's correct, it sends, based on the user that's logged in into Salesforce. So don't use lead owner tokes, as that would be weird. Alternatively don't use the insight emails, but request a campaign, which sends the email (but with lead owner tokens). Or you could create a shared/generic user in SF...

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    1932 0 0
  • Re: Automatic lead assignment based on country

    I've done some advance lead dispatching in the past. What if you have multiple people per country? And what if you don't know the value for country yet? You could either model lead assignment rules in Salesforce for example, but also in Marketo.You could use the same approach as above, and close of ...

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    1619 0 0
  • Re: One lead/contact multiple email addresses

    I always merge if it's the same person. But I keep the most relevant email address as THE email address (personal business email address. E.g. first.last@company.com). I have a field, which is called älternative email address, which I at least store the alternative email address (e.g. myname@gmail.c...

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    2709 1 2
  • Re: Gap between no. of leads in (distribution) list and no. of sents i...

    Hi Catrin,There can be a variety of reasons.- This list contained duplicate email addresses. In that case It will only send once per address.- You had 1,097 leads in the list, but some were blocked (e.g. unsubscribed)- You had >1,097 leads in the list, but after blocked it should have gone to 1,097,...

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    763 0 0

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Public Statistics
Name
Location Netherlands
Personal web page https://chapmanbright.com
Date Registered ‎02-05-2015 09:18 PM
Date Last Visited ‎11-09-2022 11:45 AM
Total Messages Posted 150
Total Tags 1
Likes Received 82
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