Michaela_Iery3

Michaela_Iery3

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Date Last Visited
‎06-16-2025 02:19 PM
Marketo Employee
Joined the community 21-07-2016
Rank Icon Marketo Employee
Principal Business Consultant
Raleigh
  • Re: Will I properly pull leads into my Revenue Cycle Modeler?

    How about simply allow them to move directly from a known/MCL (marketing captured lead) lead to the MQL stage (like the screen shot in my best practice model)? Then you don't have to create a new entry point - you are just taking them from known/captured to MQL. Notice here it's just a "detour" path...

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    Discussions
    3697 2 4
  • Revenue Cycle Analytics: Revenue vs. Expected Revenue

    Many Marketo users do not spend a lot of time, if any, in Salesforce.com and do not fully understand how it defines certain opportunity fields. This can be important when you’re leveraging Revenue Cycle Analytics to evaluate the impact of your marketing programs on revenue.Let’s talk about the field...

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    Blogs
    3718 3 3
  • Company Web Activity Reports: A Sales Team's Dream Data

    One of the unsung heroes of the Analytics tab is, in my opinion, the Company Web Activity report. If your organization is B2B, this report offers some powerful utility for your sales and sales development teams by letting them know which companies have people visiting your website - companies that, ...

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    Blogs
    4944 10 5
  • Fun Fact Friday: GOTCHA! Webhooks and Revenge of the Rich Text

    I recently encountered an issue where a webhook I was working with kept failing. The lead fields I was passing over in the webhook via tokens I knew were correct, yet the webhook continued to fail. Here is part of the webhook payload: “&first_name={{lead.First Name}}&last_name={{lead.Last Name}}&co...

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    Blogs
    1863 4 2
  • Re: Issues with Marketo recognising SFDC campaign list

    I have seen this happen before. Sometimes the only thing to be done is to delete that flow step and then try adding it again. That sometimes gives Marketo its much-needed Cher from Moonstruck moment (aka "Snap out of it!" )

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    Discussions
    1429 1 0
  • Re: Trigger campaign taking 15 minutes?

    Agree with Rachel - checking the campaign queue is always useful if there are a lot of campaigns going on (even background automations like maintaining segmentations) can show up here and can add more load than you think. I also wrote a blog post last year about additional trigger considerations and...

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    Discussions
    3367 1 0
  • Re: What happens when you're over the communication limit?

    Configure Unsubscribe Footers in Marketo Sales Insight - Marketo Docs - Product Docs

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    Discussions
    2527 0 1
  • Forms: What's In It for Me?

    When I first started using Marketo as a client, the ability to easily create forms that could capture prospect and customer data and get it directly to my sales team via our CRM was heady stuff. We were suddenly going from a situation where users bounced around our website gathering all of our infor...

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    Blogs
    9863 2 0
  • Re: List Membership and Program Membership - There's a Difference

    Hi, Amy:As the article above states, membership on a LIST inside a program doesn't make someone automatically a member of the program: "Many of us use static or smart lists as local assets within a program to identify whom we are going to include within the program. But just populating those local l...

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    Blogs
    3410 1 0
  • Re: What is the usage of "Campaign is Requested" trigger action?

    Tricky - I like it!

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    Discussions
    5306 1 0
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Public Statistics
Date Registered ‎07-21-2016 09:02 AM
Date Last Visited ‎06-16-2025 02:19 PM
Total Messages Posted 67
Likes Received 143