Michelle_Miles3

Dan Stevens​ I agree that it is wise to implement procedures globally, as legislation is only getting more restrictive. Why wait to gather opt ins and supporting information? I also believe that appropriate record keeping not only means capturing the opt-in, but the opt-in timestamp, opt-in source, ...

Preach!

Hi Trinity Levenson​, thanks for reading. There are two key points related to your question:1) You cannot "bribe" someone to opt-in by bundling consent with the white paper. So they have to be allowed to opt-in independently of downloading a form.2) However, GDPR is not limited to email legislation....

Kayla Miller​ Currently only Germany requires double opt-in. You could do that as a best practice beyond Germany, but you are not required to do so.

Dan Stevens​ Am I allowed to laugh at that? I suppose I should have clarified that this should be in conjunction with a database audit and clean up effort... Determine which records are viable and engaged, and opt-in requests should be targeted to that contingent.

Thanks Dan Stevens​. I agree with you. There's no way around these compliance requests, so hopefully this helps make it the less onerous. With regard to email tracking consent, this should be outlined as data use in the privacy policy at opt in for users going forward. In the meantime, if marketers ...

View Part 2 of the blog here: Marketing Strategies to Thrive in a GDPR World