For those of you who missed our recent webinar, “Fearless Marketing Strategies for GDPR World,” you missed a good discussion. The most popular topic of the day was “consent.” We ha...
I love seeing all this agreement! I agree with both of your comments on legitimate interest and reporting. I get depressed whenever I think about reporting.
Our legal team has advised that if we obtain opt-in consent for email with acknowledgement of a privacy policy detailing data use, etc, at the time of opt-in, that the consent woul...
Mark McGourty Data consent should be tracked separately from email consent. Someone could unsubscribe from communication, but still have data consent to fulfill a request, subscri...
From your comments, emails and phone calls, I think marketers are in need of a little GDPR TLC right about now. Trust me, I’m right there with you. Preparing for GDPR is not an ins...
At some point in our careers, we've all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, "KEVIN, this ...
Preparing for GDPR: It's Not Marketing's Job...or Is It?“GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibil...
Thanks Grégoire Michel for the great information. Apologies for the delayed response, I have been on vacation. We have also had a difficult time with our lawyers to clearly defin...