Level 9 - Champion Alumni
Joined the community 04-05-2015
Level 9 - Champion Alumni
VP of Operations
Denver, CO
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For those of you who missed our recent webinar, “Fearless Marketing Strategies for GDPR World,” you missed a good discussion. The most popular topic of the day was “consent.” We had many questions regarding GDPR compliance requirements—everything from permission to retain personal data, to what to d...
12372 6 19
Blogs -
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Michelle_Miles3
02-28-2018
I love seeing all this agreement! I agree with both of your comments on legitimate interest and reporting. I get depressed whenever I think about reporting.
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Michelle_Miles3
02-28-2018
Our legal team has advised that if we obtain opt-in consent for email with acknowledgement of a privacy policy detailing data use, etc, at the time of opt-in, that the consent would also constitute data consent, and there would not be need for 2 checkboxes. I agree that two check boxes is confusing,...
4104 0 0
Blogs -
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Michelle_Miles3
02-28-2018
Mark McGourty Data consent should be tracked separately from email consent. Someone could unsubscribe from communication, but still have data consent to fulfill a request, subscription, contract, etc. Withdrawal of data consent would dictate erasure, not necessarily an unsubscribe.In a white paper ...
4104 1 0
Blogs -
From your comments, emails and phone calls, I think marketers are in need of a little GDPR TLC right about now. Trust me, I’m right there with you. Preparing for GDPR is not an insignificant undertaking, and when coupled with the responsibilities of your “day job” it can be an overwhelming load. In ...
2241 9 0
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Michelle_Miles3
02-26-2018
Yes! We have encountered this issue too, Dan Stevens!!
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Blogs -
At some point in our careers, we've all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, "KEVIN, this Valentine's day, give LESLEY the gift she really wants," along with an image of a beautiful diamond necklace. The only p...
4176 12 2
Blogs -
Preparing for GDPR: It's Not Marketing's Job...or Is It?“GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibility for GDPR readiness really belong marketing? Isn’t this more of an IT thing? Besides, you’ve got other, more pressi...
2258 9 0
Blogs -
by
Michelle_Miles3
02-12-2018
Thanks Grégoire Michel for the great information. Apologies for the delayed response, I have been on vacation. We have also had a difficult time with our lawyers to clearly define the timeline for prospects... there response is essentially that it depends on the business, the agreed upon terms, an...
3288 0 0
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