Michelle_Miles3

Interesting perspective. I am basing this on our legal counsel. There are a lot of gray areas with widely varying interpretation. The advice we have been given from our legal team tends to be more conservative, which I am personally more comfortable with until we see how GDPR will be enforced.

I would not pre-check.

Here are the details of the data retention: Marketo Activities Data Retention Policy - Overview & FAQ And information on how to do a REST API bulk extract of activities: https://developers.marketo.com/rest-api/bulk-extract/ For anyone following who needs to do this (perhaps to retain prior opt-in d...

I'm seeing these situations too. Until we see how GDPR is enforced, I think there will be a lot of this.

Agreed! I find the opinions tend to be based on how mature subscription and consent management procedures were prior to beginning GDPR compliance work.

You are in violation if they haven't opted in. Double opt-in is only a requirement in Germany. This is always a risk. I always include country of residence on forms as a required field and capture the IP address upon opt in (using a trigger token) to help beef up my data. If you are GDPR compliant i...

Kevin McMahon​ I think you could offer an opt-in globally, and record proper documentation each time you capture it. However, you could still market to US folks if they ignore the opt in, so long as they haven't unsubscribed. If you have data management campaigns that marketing suspend folks who nee...

Thanks Amanda Thomas​!