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This post is part 2 of a 5-part series on GDPR readiness. In this previous post, I compared GDPR preparedness to a football game and the importance of both a solid offense and defense to win the game. To tackle the processing requirements of GDPR compliance, your defensive strategy involves operati...
Thanks Amanda Thomas! Happy to share! I have a lot more content in the works; we love helping marketers succeed. I should have my next post out on Tuesday detailing some offensive marketing strategies for GDPR-compliant, opt-in consent.
I agree on all counts! This is consistent with the advice from our lawyers, and I am addressing many of these issues - including cookies - in my next post. I should have it ready next week.
Great work, Janet Dulsky and team!
The first post of a 5-part series on GDPR, we discuss the importance of preparing your marketing operations to meet compliance requirements or aligning your “defensive” strategy. In the next post, we’ll discuss options for building your “offense,” including ideas for collecting customer information ...