The first post of a 5-part series on GDPR, we discuss the importance of preparing your marketing operations to meet compliance requirements or aligning your “defensive” strategy. In the next post, we’ll discuss options for building your “offense,” including ideas for collecting customer information in an engaging manner that’s also GDPR compliant.
If you watch football at all, you understand the importance of a good offensive and defensive strategy. You also know the impact of penalties and play reviews, sometimes the difference between victory and defeat. One ruling can be a total game changer.
We have a major game changer looming ahead for marketers. I’m, of course, referring to GDPR. I’ve been asked by many Marketo clients how the new consent-based legislation will impact the future of marketing operations. I won’t sugar coat it: marketers need to prepare for new challenges. GDPR was created with noble intentions to protect the privacy of consumers, and it will change our marketing landscape. A few specific examples:
GDPR will require changes to current marketing practices, but it doesn’t have to kill your operations completely. Preparation and identifying your vulnerabilities is essential. To start:
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.