Champion Spotlight: Emily Poulton

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This week’s Champion Spotlight is Emily Poulton. Let’s get to know Emily a little bit better!


Company: Korn Ferry

Title: Digital Marketing Manager

Location: London

Hometown: London

What was your first job? Working in an animal sanctuary.

How and when did you get started with Marketo? What was your first role and initial reaction to the platform? I was hired as a Marketo operations specialist in 2014 before I had ever been into the system. Marketing Automation was just starting in the UK and opportunities to start using the platform were sparse. At first I though, wow, that's a lot of folders, but now it is second nature.

What is your favorite thing to do in Marketo and why?  I like keeping everything neat and tidy, from folder structures, to data cleansing to standardizing templates and colour schemes across the board. It is something that is timely but so worthwhile since it can be the most visible. I also enjoy finding clever ways to do things faster, such as consolidating flows and triggers.

Through out your Marketo career, what are you most proud of? Most proud of having the chance to be flown over to San Francisco from London to the Summit. That was a huge achievement, and renewing my certification there was the cherry on top.

What piece of advice would you give to someone who is just starting a career with Marketo?  Be calm, at all times, and always clone, never start from scratch.

What's the best advice you've ever been given?  If you don't ask, you don't get!

Your house is burning down...what do you grab first?  Captain Salazar of Slytherin, my cat!

Have any questions for Emily? Ask them below!

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