Emmanuelle_Biss

Bonjour Grégoire Michel Thanks for your answer! Are you talking about the REST APIs? Is this something that needs to be implemented in addition to our current Marketo subscription? Or is this something that I can just set it up as an admin? Emma

A gclid and aclk are tracking parameters used by Google. If you do have this parameter in your url, it means it is coming from a google ad (text ad or banner ad). Here are the values I used:(14):gclidaclkutm_medium=SocialAdsutm_medium=Displayutm_medium=Bannerutm_medium=PaidSearchutm_medium=Socialutm...

The Referrer is available in Marketo. Marketo looks at where the visit is coming from, and adds this data to the lead. This is how I differentiate an Organic Visit to a Direct Visit:Organic Visit:Trigger - Visits Web PageWeb Page is any Querystring not contains in (14) ‘gclid’; ‘aclk’; ‘utm_medium=S...

Hi Michael Collins​, If you're talking about the querysting utm_medium, yes you will need to make sure you tag your urls correctly so that the information (utm_medium=PPC, utm_medium=SocialAds, etc.) will correctly be sent out to Marketo. You will automatically get the Referrer populated in Marketo ...

Hi Kristen Malkovich​! Thanks for your answer! As for now, we're not looking for an outside vendor, but I'll keep that in mind if we ever need more data intelligence. Thanks!

Hi Jennifer DiMaria​! Thanks for your answer. Alright perfect, I'll set up the Program Report for each program as you described. We have them tagged by channel, so it's gonna help! Thanks for your help

Thanks Jamie Lewis and with Jennifer DiMaria​ for your answers! We currently do not have the RCE installed on our Marketo, and I was trying to find a way to get a view on the budget spent per program without it. Can we still include program costs without this feature, or is it a must-to-have?In term...

Hi Mandy, Unfortunately, I was not able to create all the reports I listed in my first post, like the top 10 keywords, top 10 campaigns, etc. But I was still able to create a few reports that are helpful.First, you need to create a smart list to get all your Adwords traffic into one membership list....