Hi Jenn DiMaria, Indeed, the Created date will show when the lead was created in the system, as opposed to when it really became aware of your website. If you look at your activity log, it usually starts with a New Lead activity type, as a Web form fillout. Here's more information about anonymous leads and activities: Tracking Anonymous Activity and Leads - Marketo Docs - Product Docs Also, you should be aware that the Created date can be updated to the latest (yes, the latest, not the earliest) update. i.e., if you have a duplicate and you merge these two together, Marketo will only keep the most recent activity. You will therefore lose the "true" date of when the lead was really known by the system. I recommend adding a new field that reflects the Created date, so that if you need to merge two leads together, you can decide on which value to keep, the oldest vs. the newest value. Hope this helps Emma
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