Emmanuelle_Biss

Level 5

Joined the community 03-03-2015

Level 5

Advertising Manager

Sherbrooke, QC

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Re: Lead Source - Tracking traffic sources

by Emmanuelle_Biss 06-02-2016

The Referrer is available in Marketo. Marketo looks at where the visit is coming from, and adds this data to the lead. This is how I differentiate an Organic Visit to a Direct Visit:Organic Visit:Trigger - Visits Web PageWeb Page is any Querystring not contains in (14) ‘gclid’; ‘aclk’; ‘utm_medium=S...

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Re: Lead Source - Tracking traffic sources

by Emmanuelle_Biss 06-02-2016

Hi Michael Collins, If you're talking about the querysting utm_medium, yes you will need to make sure you tag your urls correctly so that the information (utm_medium=PPC, utm_medium=SocialAds, etc.) will correctly be sent out to Marketo. You will automatically get the Referrer populated in Marketo ...

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7270 0 6
Re: Overview Budget per Marketing Activity

by Emmanuelle_Biss 05-25-2016

Hi Kristen Malkovich! Thanks for your answer! As for now, we're not looking for an outside vendor, but I'll keep that in mind if we ever need more data intelligence. Thanks!

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4485 0 0
Re: Overview Budget per Marketing Activity

by Emmanuelle_Biss 05-25-2016

Hi Jennifer DiMaria! Thanks for your answer. Alright perfect, I'll set up the Program Report for each program as you described. We have them tagged by channel, so it's gonna help! Thanks for your help

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4485 0 0
Re: Overview Budget per Marketing Activity

by Emmanuelle_Biss 05-24-2016

Thanks Jamie Lewis and with Jennifer DiMaria for your answers! We currently do not have the RCE installed on our Marketo, and I was trying to find a way to get a view on the budget spent per program without it. Can we still include program costs without this feature, or is it a must-to-have?In term...

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4485 0 2
Overview Budget per Marketing Activity

by Emmanuelle_Biss 05-18-2016

Hello!We're doing different Marketing Activities to promote content, and I would like to know whether it would be possible to also add a note within the activity that says how much was spent on what medium.For exemple, we're promoting an ebook during the months of March, April and May.In March, we s...

Discussions

4565 0 7

Lead Management Reports & Analytics
Re: Reporting Marketo and Google Adwords

by Emmanuelle_Biss 07-20-2015

Hi Mandy, Unfortunately, I was not able to create all the reports I listed in my first post, like the top 10 keywords, top 10 campaigns, etc. But I was still able to create a few reports that are helpful.First, you need to create a smart list to get all your Adwords traffic into one membership list....

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3514 1 1
Re: How do you create a stacked column graph

by Emmanuelle_Biss 07-09-2015

Hi Josh, Thank you for your answer. Could you elaborate a bit more though?Thanks

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1279 0 0
How do you create a stacked column graph

by Emmanuelle_Biss 07-08-2015

Hey Everyone,I am trying to create a graph similar to this one in Marketo, but instead of a Leads by Status report (Active, Sales Ready, MQL, Lead, Engaged, etc.) , it would be a Leads by Program (SEO, PPC, Organic, Direct, Social, etc.), or Leads by Activities (Webinar1, Webinar 2, eBook1, eBook2, ...

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1323 0 2

Reports & Analytics
Re: Contains & Not Contains Together

by Emmanuelle_Biss 07-08-2015

Hi everyone, Thank you all for your feedback. So I guess, the only way to set up the Smart List correctly is to add a trigger along with a filter to remove any non-wanted traffic, since I want these two to be an AND instead of an OR.I'll try that instead.Thank you all Emma

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3927 0 0