Grace,as always you are an utter legend!Another key point that is so often overlooked.... resize your images.I had client who couldn't understand why the performance of the email e...
Liz,I laud your efforts to keep noise to a minimum, however won't your owners be equally confused if they receive a report some week and not others? The approach of not sending a r...
Stepping back from the excellent issues that have been raised around seed lists etc, and/or including yourself in every campaign and focusing instead on your need to Audit every em...
David,I recently did some work for a client that showed that while they were getting circa 20% open rates it was pretty much always the same people opening the emails (we did this ...
Sanford,thanks - that is excellent.I eventually realised that for what I was trying to achieve (pop up T&Cs with no control of anything outside the form) I could use a CSS only app...