Most importantly, I'd like to be able to trigger a smart campaign when someone clicks one of these asset links. Any guidance you could provide would be much appreciated. Thank you!
We have our resource files (PDFs - guides, ebooks, etc.) loaded in Marketo. We share these links via landing pages, Marketo emails, etc, but often times we will also share a direct...
We are working on building out a nurture plan with an inactive stream that will look for an increase in lead score in order to re-engage. Client is thinking it makes sense to trigg...
We have a lead status field in SFDC sync'd with a Lead Status field in Marketo. Two new values were added to the field on the SFDC side, but for some reason, those values are not s...
Maybe "model" is the wrong word. There are importable Lead Scoring programs to start from - Sirius Decisions being one of them. We have our scoring parameters and have decided on w...
Hi - I'm interested in hearing some pros and cons to using each of these lead scoring models. I have limited experience implementing lead scoring, but have been introduced to the S...
Since you're helpful and quick....are these the right assumptions?sfdcAccountId, sfdcContactId, etc - Assuming these are standard SFDC fields that get added to Marketo when the two...