We are working on building out a nurture plan with an inactive stream that will look for an increase in lead score in order to re-engage. Client is thinking it makes sense to trigger off of not just a score increase, but a percentage increase of the person's current score. See attached for trigger I'm thinking. (I'm not looking for comments on whether this is a good idea to do - I'm questioning that myself - just looking to know if it's even possible first.) Thanks!
You would be better off using Data Value CHanged with Lead Score. Offers better options and works better.
+1 on Sanford.
Also, the idea that scoring is based on a percentage is not a good idea unless you structured it to reach 100 pts for MQL. In my experience, score points are assigned and they never adhere to something like a percentage change.
Perhaps you can elaborate on how you want the nurture to work and which leads will be entered.
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