Score Changed Trigger - Change is + XX%?

Lisa_Heay2
Level 3

Score Changed Trigger - Change is + XX%?

We are working on building out a nurture plan with an inactive stream that will look for an increase in lead score in order to re-engage.  Client is thinking it makes sense to trigger off of not just a score increase, but a percentage increase of the person's current score.   See attached for trigger I'm thinking.  (I'm not looking for comments on whether this is a good idea to do - I'm questioning that myself - just looking to know if it's even possible first.)  Thanks!

2 REPLIES 2
SanfordWhiteman
Level 10 - Community Moderator

Re: Score Changed Trigger - Change is + XX%?

just looking to know if it's even possible first.

Natively, no.

With the help of a webhook, absolutely, yes.

Josh_Hill13
Level 10 - Champion Alumni

Re: Score Changed Trigger - Change is + XX%?

You would be better off using Data Value CHanged with Lead Score. Offers better options and works better.

+1 on Sanford.

Also, the idea that scoring is based on a percentage is not a good idea unless you structured it to reach 100 pts for MQL. In my experience, score points are assigned and they never adhere to something like a percentage change.

Perhaps you can elaborate on how you want the nurture to work and which leads will be entered.