Phillip_Wild

Hi AmyIf you can get the delivered number per test, then you can analyse clicks / delivered for both the champion and challenger using the tools linked to in the article to get your p-value. If champion/challenger works anything like regular A/B tests, there is a smart list filter called "Was Sent E...

In my understanding, this depends upon the differences between the groups, and therefore, how quickly you reach statistical significance. It might only take 30 mins if the difference is so vast that it's brought out by only a small sample of the data. However, if it's closer, then it will take more ...

Within my own Excel sheet. Labelling and tags are important in Marketo, but not for this purpose. You can't easily view all A/B tests on one screen, for example.

Very comprehensive Jessica Kao​, love it! This is an excellent resource for anyone who uses A/B testing. Testing for the sake of testing is a real problem!I wish Marketo would simply integrate p-values into the A/B testing interface....it seems quite straightforward! Lauren, I use an Excel sheet, bu...

Thanks Justin. Do you know when the automated audience sync (Outbound Advertising) is going live? I might be missing something, but I can't see a release date in your notes.Thanks, Phil

Ha! I think half of life is knowing where to find good information, and that's what I did here!

No problem! I'm sure Roxann McGlumphy​ can let us know where the full article is....Roxann, could you direct us to that blog you wrote about ordering filters and how this helps processing time?

One further thing on the speed to run reports - there's a great article in the Community about the order of your filters. I can't seem to find it right now, but long story short, use the simpler filters first (such as "is", "is not", "is empty" as opposed to "contains" and so forth), and the more co...

Gold. Thank you Thomas. I'll look into this!Phil

Thanks Thomas, that's an ingenious solution. Although I think in my case I might have scoring campaigns that go too high to feasibility build out all the requested campaigns.