Phillip_Wild

Re: Monitoring Email Deliverability: Unengaged Users – Part II

by Phillip_Wild 10-08-2015

Hey KristenThanks, interesting stuff. However, one point that I don't think you addressed here was the "why" of marketing suppression. I've read some articles about disengaged subscribers having a negative impact on deliverability, but I always wonder to what extent. If we are sending something like...

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Re: Use “Interest Scoring” to target like a bull

by Phillip_Wild 08-20-2015

Thanks Edward, that's very helpful and I think the best way to do it until Marketo brings out some field comparison tools.

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Re: Use “Interest Scoring” to target like a bull

by Phillip_Wild 08-17-2015

Hi RajivI love this approach and we've actually built it all out ourselves based on our products. The key problem we have is this: there is no way (that I know of) in Marketo to compare two score fields. So if I have Product A, Product B and Product C, all with interest scores attached, then the onl...

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