Phillip_Wild

Thanks Amy! Although annoyingly, in G Suite I don't see "Forwarding and POP settings", I see "POP/IMAP Download". From some Googling, it doesn't look like you can forward on messages automatically with our G Suite integration... I'm guessing we need to create an Adobe account to get these emails sen...

Thank you kindly!

Cool! I'm guessing the program level tokens for scoring are simply for reusability / changing scores across orgs / product segments? I haven't used tokens in that way before but I can see how it would be useful. Our scoring works in a similar way - but instead of having a wait step, then "turning of...

Hey @SanfordWhiteman , thanks again for yet another useful post. But, the top link around "HTML and JS tips in this newer post" seems to be broken - it takes me to the homepage. Could you update the link? Thanks!

Love it! We have a similar thing and call it the "data universe". If you want to get creative you can enter it in the Stackies (https://chiefmartec.com/2019/12/enter-stackie-awards-2020-share-marketing-stack-martech-community/) - it's a great way to visualise how everything flows in and out, and for...

Nice Rachel Noble​! Another good way to think about this is what "waypoints" people have to pass through in order to purchase your product. For example, if you are selling a complex B2B product, then businesses will likely need to engage with a sales rep before they can buy. So that's a good "flag i...

Super useful, thank you!

Question for you Jeff....yes, if someone isn't engaging via email for 15 months it might be worth deletion, but given we can throw that email address to Facebook custom audiences and other channels these days, there might be an ability to win them over via another channel. And if email address is th...

I completely agree. The expectation that you set in the subject line will definitely affect the clickthrough rate, and therefore the click-to-open. When you change a subject line, you can't expect that the ratio of click to open, unsubscribe to open and convert to open will still hold steady. As an ...

Very informative article and comments overall guys. Thanks, this is something I'm trying to implement and this information will be invaluable.