The main issue with wait steps is that once someone is in it, they remain in it even if the campaign is deactivated and then proceed through the rest of the flow steps.
That totally depends on what you want to measure and how records proceed through the lifecycle. You could instantly MQL records who request a trial and measure what percent MQLd fo...
I like the fact that lead assignment can also be triggered in Mkto. I needed to put leads through a round robin only under certain circumstances and Mkto gave me that flexibility -...
Heather, note that an SFDC queue will work fine if the records you send to it are SFDC Leads. If Marketo sends an already existing SFDC Contact to a queue, SFDC will create a new l...
I tend to favor syncing all leads to SFDC (and it also helps preventing duplicates). When I sync pre-MQL records to SFDC I try to assign to a non-sales user that owns them until th...