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Elliott - correct, and that's what we've been doing to get the additional insight. I've basically come to the point where it just makes sense to use traditional programs for an email send due to the extra effort involved to get the information we need as well as the flexibiity for things like sendi...
TJ - our field marketers are required to report on the following data points each quarter - which then get placed in a global marketing dashboard: # unique touches # responses # MQLs # SALs #/$ Opportunities (both Marketing influenced / Marketing generated) #/$ Closed wins
I've encountered several issues as well (including all the above). Just today, I clicked on "New Local Asset > Report" and the window just hangs with the spinning circle. When looking at the dashboard, I noticed that there's a discrepancy of +1,000 for "Emails Delivered" ("emails sent" was aro...
Why is there such a discrepency - specifically EMAIL DELIVERED - between the dashboard and the performance report? And in the dashboard, shouldn't email delivered by emails sent minus bounces?
@Philip, this is a good start but, like Meghan, we're looking for the number of touches (not success) to reach success (or an MQL, Opportunity, etc.). In the case of an email channel/program, touches would be the number delivered. Does this capability exist within RCE?
Graham, can you elaborate on this? I'm in the Setup area of the "Campaign Activity" report and only see the following:
In looking at the activity logs of our leads, there are several instances of "Program-1297-exploitation-campaign" under campaign name. What is this?
I figured this out. I needed to modify the filter for "Success" (measure on "full name" instead of "Company):
I built a program report in RCE that measures success and includes the following dimensions (rows): Country Program Company NameI also include a "months" column to display by month.All is good so far. But then when I add a fourth dimension (Full Name), it includes every name within every company...