Another great post, Michelle! Here’s one issue that currently exists in Marketo that can really cause havoc with our account-centric activity: [Accounts Tip] Company Name Mismatch ...
Shena - yes, you definitely need to explain what they‘re opting into. Whether you direct them to a more refined "preference center" or place the explanation next to the opt-in chec...
In Marketo, you have "workspaces" and "people partitions" (formerly known as "lead partitions"). Workspaces are configured to have access to one or more people partitions. Comms li...
You are correct, Rebecca. Only those that have exhausted all existing content would now receive this new content. All others would receive whatever content is next in the stream.
Great to finally see someone from Accenture out here on the community!Similarly - as we all know - one of the downsides of cloning a program with a static list, is that you have to...
You make a strong argument here - don't get me wrong. And to be honest, it's why many of us get frustrated after taking the exam since there are several questions like this where i...
Acquisition Program is a key field - so you want to make sure it's being used accurately for each lead in your database. For most, AP is the marketing program/activity where the le...
BTW, this is what I mean by adding a flow step to define AP in every one of our smart campaigns that listen for engagement:This basically ensures us that if the lead was already in...
Suzanne - that's what I'm saying: if you specifically select that program as the AP during list import, then it's expected that they will become members of that program. But by sim...