Badges
Accepted Solutions
Likes Received
Posts
Discussions
Ideas
Blog Posts
The EU just released some formal Marketing guidance on GDPR (specific around legal grounds for processing the data: Legal grounds for processing data | European Commission) - and thought it would make sense to include it here, in this discussion. While purchasing lists has never been a best practic...
I came across this article today (What the GDPR means for Panasonic's B2B marketing - Digiday ) and was very surprised to see this statement:B2B marketers do not have to ask everyone on their databases for permission to use their data under the regulation in the same way their business-to-consumer c...
You know what's really maddening? Our eventual inability to run accurate analytics/reporting on our marketing activities. Especially when we'll need to disable Munchkin/email tracking for the majority of your EU leads; and when we can no longer store key engagement/user data in Marketo without con...
but we still can't send them marketing emails until they've implicitly opted inI think you mean "explicitly" opted in. And yes, if they haven't opted in to receive email, all bets are off. Keep in mind, this is just one type of consent. Like the focus of this post, you also have "cookie consent" ...
Just be careful on executing any "opt-in" focused campaigns leading up to May. Depending on the size of the audience and the nature of the message (highly relevant/segmented is advisable), there's a level of risk in these types of campaigns: ICO fines Flybe, Honda for breaking data rules. They were...
Another great post, Michelle! Everything you mentioned here is pretty consistent with our findings and advise/guidance provided by our own legal team. I don't think there's any way to sugarcoat this - GDPR is going to limit our ability to market and track engagement as we have been historically do...
Just drag any event - doesn't even need to physically be within the EP - to a stream and you'll be prompted with something like this:Make sure the event program is listed under "Program"; and then select the "send invitation" smart campaign. Event programs are great to use within engagement program...
Hi Janet - yes, odd indeed. I too saw the correct timestamp for that specific post. But others, it's not registering at all. In fact, before you commented here to my comments made this morning, this thread didn't even recognize my activity/timestamp.
Looks like this is just happening with my posts. Referencing the same discussion thread above, Gabby added a new comment to her own discussion thread and date-stamp was properly captured; and resurfaced the discussion back to the top.
Janet Dulsky - I uncovered another bug this morning. One of the benefits of the discussions area is for "buried" discussions to resurface to the top of the list any time there is new activity so that the community members can see which discussions are active. I just noticed today that when commen...