Dan_Stevens_

Dan_Stevens_

Contact Me
Online Status
Offline
Date Last Visited
Wednesday
Level 10 - Champion Alumni
Joined the community 10-06-2013
Rank Icon Level 10 - Champion Alumni
Sr. Director, Global Demand Center
Cleveland, Ohio
  • Re: Data Management Strategies – Managing Chronic Non-responders (neve...

    Alex - if the user's email client has images disabled, the Marketo tracking pixel will not render - and therefore will not register an open. But the click activity will still be tracked. Once Marketo registers a click, it will also consider the email to be "opened" for reporting purposes. It just...

    image_type
    Blogs
    2975 2 0
  • Re: GDPR Requirements for Consent: What You Need to Know

    Have a look at this thread: Re: Express Opt-In Checkbox on Forms - CASL Compliance

    image_type
    Blogs
    3333 1 0
  • Re: GDPR: A Game Changer for Marketing Operations

    And this is why most global organizations - or anyone that could potentially do business with EU data subjects - are treating GDPR as global policy. Capturing and filtering on "country" is just an additional preventive tactic should companies get audited for a violation of GDPR - to demonstrate tha...

    image_type
    Blogs
    2717 0 0
  • Re: GDPR: A Game Changer for Marketing Operations

    Thanks Greg. I guess I'm not following what you're saying. Would this German citizen living in NY be protected under GDPR?

    image_type
    Blogs
    2717 0 0
  • Re: GDPR: A Game Changer for Marketing Operations

    Regarding my example I provided above:If a German citizen works for JP Morgan in NY (and lives in NY), GDPR does not apply to that person.One of our attorneys that recently joined our team, informed me today that GDPR would apply here. Not only does it apply to anyone in the EU, but also any EU cit...

    image_type
    Blogs
    2717 0 0
  • Re: Marketing Strategies to Thrive in a GDPR World

    This is a great idea. So much so, I would create a new discussion topic that promotes it and provides more visibility here in the community (and hopefully with with PMs).

    image_type
    Blogs
    3430 1 0
  • Re: Marketing Strategies to Thrive in a GDPR World

    Hi Greg. Interesting. But GDPR considers many additional fields that are contained in the lead record as “personal data”; and also in the activity log (e.g., CDV “real name” to “anonymized name”). I like the way you’re thinking, though, to allow for some level of reporting of this data.

    image_type
    Blogs
    3430 0 0
  • Re: Marketing Strategies to Thrive in a GDPR World

    One of the exceptions where you won't delete the lead record is when someone submits a contact-us form, which results in an MQL/potential opportunity (but doesn't opt-in). I think this would fall within the "legitimate interest" bucket of GDPR.

    image_type
    Blogs
    3430 1 0
  • Re: Marketing Strategies to Thrive in a GDPR World

    Totally agree on not having 2 checkboxes. But think about what this is going to do with our ability to report accurately (and there's really nothing that we can do about it - I don't even think the ePrivacy Regulation is going to save us). Let's say 20% of the people that opt-in while submitting a...

    image_type
    Blogs
    4059 1 0
  • Re: GDPR: A Game Changer for Marketing Operations

    Hi Mark - no email is ever sent with a form. Consent needs to be acquired BEFORE the email is sent. If not, then the marketing email cannot be sent to those people who haven’t provided that consent. This will obviously make "prospecting" emails a lot more challenging (list purchases will become eve...

    image_type
    Blogs
    2717 2 0

Top Badges Earned

Customize up to 8 badges at the top of your trophy case for all other Community members to see!Customize up to 8 badges at the top of your trophy case for all other Community members to see!
  • Expansion Expansion Earned on 4.14.21 Earned by 11 people Select to learn more
  • Contributor2 Contributor2 Earned on 4.14.21 Earned by 93 people Select to learn more
  • Bedrock Bedrock Earned on 2.16.21 Earned by 82 people Select to learn more
  • Contributor Contributor Earned on 2.16.21 Earned by 280 people Select to learn more
  • Originator Originator Earned on 2.16.21 Earned by 21 people Select to learn more
  • Seeker Seeker Earned on 2.16.21 Earned by 681 people Select to learn more
  • Springboard Springboard Earned on 2.16.21 Earned by 210 people Select to learn more
  • Builder Builder Earned on 2.16.21 Earned by 58 people Select to learn more
Public Statistics
Date Registered ‎06-10-2013 06:23 PM
Date Last Visited Wednesday
Total Messages Posted 4,485
Likes Received 4388